Two people are getting married, and you want to give them something better than a place setting off the registry. So you ask the people who know them, his side and her side, to each write a real letter instead of signing their name on a card. The college friend writes about the night they first mentioned this person's name. The grandmother writes the advice she's been carrying around for sixty years. The little brother writes the embarrassing story he's been saving for exactly this moment.
We collect all of those letters and print them into a hardcover book. By the wedding, the couple has dozens of letters from both families and both circles of friends, bound together in one place, which is fitting, because that's more or less what a wedding is. We've been making these books since 2009, and when a couple sits down and reads theirs together, they usually don't get very far before one of them has to stop and hand it to the other.
Couples tell us afterward that they keep going back to it. The flowers wilt and the cake is gone by Sunday, but the book is still on the shelf years later, and they still pull it down when they want to remember who was in the room when it all started.